Installing Your Schema Pack

Your Schema Pack is a set of JSON-LD structured data files that Scope generates specifically for your business. When properly installed on your website, they dramatically improve how AI platforms understand and cite you.

What the Schema Pack Includes

Based on your business type, Scope generates the appropriate schema types:

LocalBusiness / Organization — your core entity: name, address, phone, hours, logo, social profiles
Service — each service you offer, with descriptions that align with what AI associates with your category
Product (for e-commerce or SaaS) — your products with pricing, descriptions, and offers
Review aggregate — a structured summary of your review ratings
FAQPage — common questions and answers AI can cite directly
BreadcrumbList — navigation structure that helps AI understand your site hierarchy
SiteLinksSearchBox — enables AI to surface your internal search

Step 1: Generate Your Schema Pack

In Scope, navigate to Schema Pack. Click Generate Schema. Scope will analyze your business profile, website, and citation data to produce the most appropriate JSON-LD code.

Review the generated output — it will show you each schema type and the specific data it includes. If any field looks wrong (e.g., wrong business hours, missing services), edit your business profile first and regenerate.

Step 2: Download Your Schema Files

Click Download Schema Pack. You'll get a ZIP containing:

schema.json — the combined JSON-LD to paste into your <head>
schema-structured.js — a JavaScript version for CMS platforms
instructions.txt — step-by-step install guides for WordPress, Squarespace, Webflow, and custom HTML

Step 3: Install on Your Website

For custom HTML or Next.js sites:

Paste the JSON-LD code inside a <script type="application/ld+json"> tag in the <head> section of your homepage (and ideally all key pages):

<head>
  <!-- ... other head content ... -->
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business Name",
    ...
  }
  </script>
</head>

For WordPress:

Install the free Header Footer Code Manager plugin. Create a new script, paste the JSON-LD, and set it to fire in the <head> on all pages.

Alternatively, if you use RankMath or Yoast SEO, add the JSON-LD directly in the Schema tab of each page.

For Squarespace:

Go to Settings → Advanced → Code Injection. Paste the full <script> block in the Header section.

For Webflow:

Go to Site Settings → Custom Code → Head Code. Paste the full <script> block.

Step 4: Verify Installation

After installing, return to Scope and click Verify Installation. Scope will crawl your URL and confirm the structured data is present and parseable.

You can also use Google's Rich Results Test at search.google.com/test/rich-results and paste your URL to see a human-readable breakdown.

How Long Until AI Platforms Pick It Up?

Most AI platforms that use web retrieval (Perplexity, Google AI Overviews, Bing/Copilot) will pick up your schema within 1–2 weeks of installation, once their crawlers revisit your site.

For platforms that rely more on training data (ChatGPT's base model, Claude), the effect takes longer to appear in results — typically 30–90 days, as it depends on their retraining cycles.

Your Scope Visibility Score will reflect changes as they're detected in prompt testing, giving you real-world confirmation that the schema is having an effect.

Q: Will the schema affect my Google Search ranking too? A: Yes. JSON-LD structured data is also read by Google's regular search crawlers and can enable rich snippets (star ratings, FAQ dropdowns, etc.) in standard search results — a double benefit.

Q: How often should I update my Schema Pack? A: Regenerate your Schema Pack whenever your core business information changes: new address, new hours, new services, new price range. Scope will notify you if it detects inconsistencies between your website schema and your live business data.