AI Platform Deep Dives
How individual answer engines find and cite businesses, including Gemini, Perplexity, ChatGPT, and Google AI Overviews.
5 guides
- Platform Deep Dive
Google AI Overviews and Your Business: What You Need to Know
Google AI Overviews now appear at the top of search results for millions of queries. Here's what they mean for local businesses, how to appear in them, and how to track their impact.
8 min read - Platform Deep Dive
AI Search Citations: How They Work and Why They Matter for Your Business
When AI platforms cite sources in their answers, those citations drive trust and traffic. Here's how AI citations work, which platforms use them, and how to earn more of them.
7 min read - Platform Deep Dive
How ChatGPT Discovers and Recommends Businesses: A Complete Guide
ChatGPT is one of the most used AI platforms for business discovery. Here's exactly how it sources business recommendations and what you can do to appear in them.
9 min read - Platform Deep Dive
Gemini Local Search Guide: How Google's AI Recommends Local Businesses
Gemini is Google's AI platform, and it has unique advantages for local business discovery. Here's how Gemini recommends local businesses and how to optimize for it.
8 min read - Platform Deep Dive
OpenAI Search vs. Traditional SEO: What Changes and What Stays the Same
ChatGPT's search capabilities are fundamentally changing how people find information and businesses. Here's what traditional SEO knowledge still applies — and what needs to change.
8 min read