Industry Benchmarks

Know your share of voice in AI search

Industry Benchmarks show you how your AI visibility compares to every competitor in your category — not just your top rivals, but the entire competitive landscape.

Top 10

competitors tracked

ChatGPTChatGPTClaudeClaudeGoogle AIGoogle AIPerplexityPerplexity
Get your free scan

How It Works

Simple. Automatic. Actionable.

01

Define your competitive category

We determine your competitive category based on your business type, services, and location. For a dental clinic in Austin, we track every dental clinic that AI recommends in Austin-area queries — not just the ones you know about, but all of them.

02

Calculate category share of voice

Share of voice is the percentage of total AI recommendations in your category that go to you versus competitors. If AI mentions your category 1,000 times across all tracked prompts and you're mentioned 120 times, your share of voice is 12%.

03

Track movement and trend against category

We track how share of voice changes over time — both for you and your competitors. See if a competitor is rapidly gaining ground, whether the category leader is slipping, and where the biggest opportunity to gain share exists.

Use Cases

Built for real business outcomes

Set ambitious, data-driven targets

Without benchmarks, optimization targets are arbitrary. With Industry Benchmarks, you can set goals grounded in reality: "We want to go from 12% to 25% share of voice in 90 days" — and build an action plan calibrated to close that specific gap.

Identify the weakest competitor to displace

Not all competitors are equally entrenched. Benchmarks reveal which businesses have fragile AI positions — high share of voice but weak citation profiles that you can systematically undercut. These are your best near-term displacement targets.

Report competitive intelligence to leadership

Benchmark data translates directly into executive and board-level reporting. "We are now the #2 AI-recommended business in our category, up from #7 three months ago" is a clear, compelling narrative that demonstrates the value of AI visibility investment.

Capabilities

Under the hood

Category-specific benchmarking, not generic industry averages

We don't compare a boutique law firm to a national legal directory — we benchmark you against businesses that compete for the same AI recommendations you do. Category definitions are built from actual AI response data, not NAICS codes or your own self-classification, so the comparison is genuinely apples-to-apples.

Share of voice by platform and by query type

Your share of voice might be 30% on ChatGPT but only 8% on Perplexity. And it might be high for discovery queries but low for comparison queries. Scope breaks down share of voice by platform and query category — revealing exactly where competitive gains are most achievable.

Historical benchmarks and category trend data

AI recommendation patterns in categories shift over time as models update and businesses optimize. Scope maintains a 12-month history of category benchmark data — so you can see not just where the category stands today, but whether competitive intensity is increasing, whether the top spot is more or less contested than it was six months ago.

Real Results

Not Found to #1 Recommended.

One month with Scope. One business that was invisible — now dominating AI recommendations.

Before
23/100

0 / 4 platforms

Not mentioned

30 days

After
91/100

4 / 4 platforms

#1 recommended

Get your free scan

What customers say

Real businesses, real results

Thousands of businesses have used Scope to discover and fix their AI visibility gaps.

“

We had no idea we weren't showing up in ChatGPT. Within six weeks of following Scope's action plan, we became the top-recommended clinic in our area. New patients are now telling us they found us through AI.

S

Sarah Chen

Owner, Bright Smile Dental

#1 on ChatGPT
“

Our SaaS wasn't appearing when people asked AI for 'best project management tools'. Scope fixed that. Within a month we're consistently recommended on all four platforms.

A

Alex Kim

Founder, TaskFlow

All 4 platforms
“

The monthly reports show exactly where we stand. It's like SEO analytics but for the AI era. We went from 32 to 78 — and leads from AI referrals are up 40%.

J

Jennifer Park

Marketing Director, Summit Law

Score 32 → 78
“

Scope told us exactly which directories Perplexity was citing for our category. We listed ourselves in 3 of them and within two weeks we started showing up in recommendations.

M

Marcus Rodriguez

Owner, Verde Landscaping

+31 pts in 2 weeks
“

I was skeptical — we've tried every SEO tool. But Scope is different because it actually shows you the AI responses verbatim. Seeing your business missing from those answers is a wake-up call.

P

Priya Sharma

CEO, NovaMed Clinics

3 new AI channels
“

We went from zero AI mentions to being recommended by ChatGPT, Google AI, and Perplexity within 8 weeks. The action plan was specific and everything was prioritized — no guesswork.

T

Tom Wallace

Director, Apex Realty Group

Score 18 → 74
“

We had no idea we weren't showing up in ChatGPT. Within six weeks of following Scope's action plan, we became the top-recommended clinic in our area. New patients are now telling us they found us through AI.

S

Sarah Chen

Owner, Bright Smile Dental

#1 on ChatGPT
“

Our SaaS wasn't appearing when people asked AI for 'best project management tools'. Scope fixed that. Within a month we're consistently recommended on all four platforms.

A

Alex Kim

Founder, TaskFlow

All 4 platforms
“

The monthly reports show exactly where we stand. It's like SEO analytics but for the AI era. We went from 32 to 78 — and leads from AI referrals are up 40%.

J

Jennifer Park

Marketing Director, Summit Law

Score 32 → 78
“

Scope told us exactly which directories Perplexity was citing for our category. We listed ourselves in 3 of them and within two weeks we started showing up in recommendations.

M

Marcus Rodriguez

Owner, Verde Landscaping

+31 pts in 2 weeks
“

I was skeptical — we've tried every SEO tool. But Scope is different because it actually shows you the AI responses verbatim. Seeing your business missing from those answers is a wake-up call.

P

Priya Sharma

CEO, NovaMed Clinics

3 new AI channels
“

We went from zero AI mentions to being recommended by ChatGPT, Google AI, and Perplexity within 8 weeks. The action plan was specific and everything was prioritized — no guesswork.

T

Tom Wallace

Director, Apex Realty Group

Score 18 → 74

Explore More

Related features

Competitor Intelligence

Competitor Intelligence

Every time AI doesn't mention you, it's recommending someone else. Scope tracks exactly which competitors are winning AI recommendations in your category.

Learn more

Visibility Score

Visibility Score

Your Visibility Score is a 0–100 composite of how often AI platforms mention and recommend your business across all tracked prompts. Track it daily. Improve it systematically.

Learn more

FAQ

Common questions

How does Scope determine who my AI competitors are?+
We identify competitors from actual AI responses to your tracked prompts — whoever AI is recommending in your category. We augment this with our category database and update the competitor set continuously as new businesses enter AI recommendations.
Can I track competitors who are not in my immediate area?+
Yes. For service businesses and SaaS companies where geography matters less, we track competitors wherever they appear in AI responses to relevant queries — whether they're local, regional, or national.
How is share of voice different from my Visibility Score?+
Your Visibility Score measures your absolute AI presence — how often you appear across your tracked prompts. Share of voice is a relative metric — how often you appear compared to all competitors in your category. Both matter: a high score in a low-competition category is different from a high score in a high-competition category.

Get Started

See Industry Benchmarks in action

Free scan. No credit card. AI visibility results in 60 seconds.

Start your free scan