Visibility Score

One number that tells you exactly where you stand in AI

Your Visibility Score is a 0–100 composite of how often AI platforms mention and recommend your business across all tracked prompts. Track it daily. Improve it systematically.

0–100

your AI score

ChatGPTChatGPTClaudeClaudeGoogle AIGoogle AIPerplexityPerplexity
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How It Works

Simple. Automatic. Actionable.

01

We measure your raw mention rate

Scope runs all your tracked prompts and calculates the percentage of AI responses that include your business as a recommendation. A business mentioned in 70% of relevant prompts has a higher base score than one mentioned in 20%.

02

We weight by platform, prominence, and context

Not all mentions are equal. Being the first recommendation carries more weight than a fifth mention. A mention on ChatGPT (300M monthly users) is weighted differently from a mention on a smaller platform. Your score reflects quality of AI presence, not just raw count.

03

Composite score with sub-scores

Your overall score breaks down into platform sub-scores (ChatGPT: 78, Gemini: 52, etc.) and category sub-scores (brand queries: 91, discovery queries: 34). This granularity tells you not just your score, but exactly where to improve it.

Use Cases

Built for real business outcomes

Set a baseline and track real progress

Most businesses have no idea where they stand in AI — and no way to measure improvement. Your Visibility Score gives you a baseline on day one and a clear metric to track as you optimize. Watch it move from 23 to 67 over 60 days.

Benchmark against your industry

A score of 55 might be excellent in a niche industry or weak in a competitive category. Scope shows you the average score for your business type and location — so you know whether you're leading, trailing, or just keeping pace.

Report AI visibility to stakeholders

Marketing teams and business owners need simple metrics to communicate progress. The Visibility Score is that metric for AI search — a single, defensible number you can report in board decks, agency reports, and performance reviews.

Capabilities

Under the hood

Methodology: how the score is calculated

The Visibility Score is a weighted average of: prompt mention rate (50%), recommendation prominence (25%), platform coverage breadth (15%), and citation source quality (10%). We've calibrated these weights based on correlation with actual AI-driven traffic and lead data from thousands of businesses on Scope.

Score trajectory: the trend that matters most

A current score of 40 matters less than whether it's trending up from 20 or trending down from 70. Scope tracks your score trajectory over 7, 30, and 90-day windows, and overlays it with the optimization actions you've taken — so you can see exactly what moved the needle.

Platform sub-scores reveal asymmetric opportunities

Businesses often have dramatically different scores across platforms. A score of 80 on ChatGPT and 25 on Perplexity means you're leaving significant traffic on the table. Platform sub-scores reveal these asymmetries so you can target high-impact improvements on specific platforms.

Real Results

Not Found to #1 Recommended.

One month with Scope. One business that was invisible — now dominating AI recommendations.

Before
23/100

0 / 4 platforms

Not mentioned

30 days

After
91/100

4 / 4 platforms

#1 recommended

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What customers say

Real businesses, real results

Thousands of businesses have used Scope to discover and fix their AI visibility gaps.

“

We had no idea we weren't showing up in ChatGPT. Within six weeks of following Scope's action plan, we became the top-recommended clinic in our area. New patients are now telling us they found us through AI.

S

Sarah Chen

Owner, Bright Smile Dental

#1 on ChatGPT
“

Our SaaS wasn't appearing when people asked AI for 'best project management tools'. Scope fixed that. Within a month we're consistently recommended on all four platforms.

A

Alex Kim

Founder, TaskFlow

All 4 platforms
“

The monthly reports show exactly where we stand. It's like SEO analytics but for the AI era. We went from 32 to 78 — and leads from AI referrals are up 40%.

J

Jennifer Park

Marketing Director, Summit Law

Score 32 → 78
“

Scope told us exactly which directories Perplexity was citing for our category. We listed ourselves in 3 of them and within two weeks we started showing up in recommendations.

M

Marcus Rodriguez

Owner, Verde Landscaping

+31 pts in 2 weeks
“

I was skeptical — we've tried every SEO tool. But Scope is different because it actually shows you the AI responses verbatim. Seeing your business missing from those answers is a wake-up call.

P

Priya Sharma

CEO, NovaMed Clinics

3 new AI channels
“

We went from zero AI mentions to being recommended by ChatGPT, Google AI, and Perplexity within 8 weeks. The action plan was specific and everything was prioritized — no guesswork.

T

Tom Wallace

Director, Apex Realty Group

Score 18 → 74
“

We had no idea we weren't showing up in ChatGPT. Within six weeks of following Scope's action plan, we became the top-recommended clinic in our area. New patients are now telling us they found us through AI.

S

Sarah Chen

Owner, Bright Smile Dental

#1 on ChatGPT
“

Our SaaS wasn't appearing when people asked AI for 'best project management tools'. Scope fixed that. Within a month we're consistently recommended on all four platforms.

A

Alex Kim

Founder, TaskFlow

All 4 platforms
“

The monthly reports show exactly where we stand. It's like SEO analytics but for the AI era. We went from 32 to 78 — and leads from AI referrals are up 40%.

J

Jennifer Park

Marketing Director, Summit Law

Score 32 → 78
“

Scope told us exactly which directories Perplexity was citing for our category. We listed ourselves in 3 of them and within two weeks we started showing up in recommendations.

M

Marcus Rodriguez

Owner, Verde Landscaping

+31 pts in 2 weeks
“

I was skeptical — we've tried every SEO tool. But Scope is different because it actually shows you the AI responses verbatim. Seeing your business missing from those answers is a wake-up call.

P

Priya Sharma

CEO, NovaMed Clinics

3 new AI channels
“

We went from zero AI mentions to being recommended by ChatGPT, Google AI, and Perplexity within 8 weeks. The action plan was specific and everything was prioritized — no guesswork.

T

Tom Wallace

Director, Apex Realty Group

Score 18 → 74

Explore More

Related features

Prompt Monitoring

Prompt Monitoring

Scope runs 100+ real customer prompts across all four major AI platforms every single day — so you always know exactly where you stand.

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Industry Benchmarks

Industry Benchmarks

Industry Benchmarks show you how your AI visibility compares to every competitor in your category — not just your top rivals, but the entire competitive landscape.

Learn more

FAQ

Common questions

What's a good Visibility Score?+
It depends heavily on your industry and how competitive AI recommendations are in your category. Most businesses start between 10–35. A score above 60 puts you in the top tier for most categories. Scope shows you the average for your specific category so you have a meaningful benchmark.
How quickly can my score improve?+
Early quick wins — like adding schema markup or fixing directory listings — can move your score within 2–4 weeks. Deeper improvements that require AI retraining (like earning new citation sources) typically take 6–12 weeks to show in your score.
Does the score work for multi-location businesses?+
Yes. Multi-location businesses get a Visibility Score for each location, plus an aggregate score. You can compare locations, identify which markets you're strongest in, and target resources at your weakest-performing locations.

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