Visibility Score
One number that tells you exactly where you stand in AI
Your Visibility Score is a 0–100 composite of how often AI platforms mention and recommend your business across all tracked prompts. Track it daily. Improve it systematically.
0–100
your AI score
ChatGPT
Claude
Google AI
PerplexityHow It Works
Simple. Automatic. Actionable.
01
We measure your raw mention rate
Scope runs all your tracked prompts and calculates the percentage of AI responses that include your business as a recommendation. A business mentioned in 70% of relevant prompts has a higher base score than one mentioned in 20%.
02
We weight by platform, prominence, and context
Not all mentions are equal. Being the first recommendation carries more weight than a fifth mention. A mention on ChatGPT (300M monthly users) is weighted differently from a mention on a smaller platform. Your score reflects quality of AI presence, not just raw count.
03
Composite score with sub-scores
Your overall score breaks down into platform sub-scores (ChatGPT: 78, Gemini: 52, etc.) and category sub-scores (brand queries: 91, discovery queries: 34). This granularity tells you not just your score, but exactly where to improve it.
Use Cases
Built for real business outcomes
Set a baseline and track real progress
Most businesses have no idea where they stand in AI — and no way to measure improvement. Your Visibility Score gives you a baseline on day one and a clear metric to track as you optimize. Watch it move from 23 to 67 over 60 days.
Benchmark against your industry
A score of 55 might be excellent in a niche industry or weak in a competitive category. Scope shows you the average score for your business type and location — so you know whether you're leading, trailing, or just keeping pace.
Report AI visibility to stakeholders
Marketing teams and business owners need simple metrics to communicate progress. The Visibility Score is that metric for AI search — a single, defensible number you can report in board decks, agency reports, and performance reviews.
Capabilities
Under the hood
Methodology: how the score is calculated
The Visibility Score is a weighted average of: prompt mention rate (50%), recommendation prominence (25%), platform coverage breadth (15%), and citation source quality (10%). We've calibrated these weights based on correlation with actual AI-driven traffic and lead data from thousands of businesses on Scope.
Score trajectory: the trend that matters most
A current score of 40 matters less than whether it's trending up from 20 or trending down from 70. Scope tracks your score trajectory over 7, 30, and 90-day windows, and overlays it with the optimization actions you've taken — so you can see exactly what moved the needle.
Platform sub-scores reveal asymmetric opportunities
Businesses often have dramatically different scores across platforms. A score of 80 on ChatGPT and 25 on Perplexity means you're leaving significant traffic on the table. Platform sub-scores reveal these asymmetries so you can target high-impact improvements on specific platforms.
Real Results
Not Found to #1 Recommended.
One month with Scope. One business that was invisible — now dominating AI recommendations.
0 / 4 platforms
Not mentioned
30 days
4 / 4 platforms
#1 recommended
What customers say
Real businesses, real results
5,000+ businesses have used Scope to discover and fix their AI visibility gaps.
We had no idea we weren't showing up in ChatGPT. Within six weeks of following Scope's action plan, we became the top-recommended clinic in our area. New patients are now telling us they found us through AI.
Sarah Chen
Owner, Bright Smile Dental
Our SaaS wasn't appearing when people asked AI for 'best project management tools'. Scope fixed that. Within a month we're consistently recommended on all four platforms.
Alex Kim
Founder, TaskFlow
The monthly reports show exactly where we stand. It's like SEO analytics but for the AI era. We went from 32 to 78 — and leads from AI referrals are up 40%.
Jennifer Park
Marketing Director, Summit Law
Scope told us exactly which directories Perplexity was citing for our category. We listed ourselves in 3 of them and within two weeks we started showing up in recommendations.
Marcus Rodriguez
Owner, Verde Landscaping
I was skeptical — we've tried every SEO tool. But Scope is different because it actually shows you the AI responses verbatim. Seeing your business missing from those answers is a wake-up call.
Priya Sharma
CEO, NovaMed Clinics
We went from zero AI mentions to being recommended by ChatGPT, Google AI, and Perplexity within 8 weeks. The action plan was specific and everything was prioritized — no guesswork.
Tom Wallace
Director, Apex Realty Group
I run a roofing company. I had no idea what 'AI visibility' even meant until I did the free scan and saw my competitors being recommended instead of me for every single query. Got that fixed within 3 weeks.
Derek Bouchard
Owner, Summit Roofing
The citation tracking is what sold me. Scope showed me exactly which sources Claude and Perplexity were using to cite my competitors — I knew exactly where to focus. Game changer.
Lena Hoffmann
VP Marketing, Aria SaaS
We manage AI visibility for 12 clients now using Scope. The dashboard makes it easy to spot which ones are slipping and exactly what to do about it. Our clients love the monthly score reports.
Carlos Medina
Founder, Elevate Digital Agency
First month with Scope we went from invisible to recommended on Perplexity and ChatGPT for our top 3 search queries. The ROI pays for itself with a single new patient.
Aisha Okonkwo
Practice Manager, Oakwood Dental
We had no idea we weren't showing up in ChatGPT. Within six weeks of following Scope's action plan, we became the top-recommended clinic in our area. New patients are now telling us they found us through AI.
Sarah Chen
Owner, Bright Smile Dental
Our SaaS wasn't appearing when people asked AI for 'best project management tools'. Scope fixed that. Within a month we're consistently recommended on all four platforms.
Alex Kim
Founder, TaskFlow
The monthly reports show exactly where we stand. It's like SEO analytics but for the AI era. We went from 32 to 78 — and leads from AI referrals are up 40%.
Jennifer Park
Marketing Director, Summit Law
Scope told us exactly which directories Perplexity was citing for our category. We listed ourselves in 3 of them and within two weeks we started showing up in recommendations.
Marcus Rodriguez
Owner, Verde Landscaping
I was skeptical — we've tried every SEO tool. But Scope is different because it actually shows you the AI responses verbatim. Seeing your business missing from those answers is a wake-up call.
Priya Sharma
CEO, NovaMed Clinics
We went from zero AI mentions to being recommended by ChatGPT, Google AI, and Perplexity within 8 weeks. The action plan was specific and everything was prioritized — no guesswork.
Tom Wallace
Director, Apex Realty Group
I run a roofing company. I had no idea what 'AI visibility' even meant until I did the free scan and saw my competitors being recommended instead of me for every single query. Got that fixed within 3 weeks.
Derek Bouchard
Owner, Summit Roofing
The citation tracking is what sold me. Scope showed me exactly which sources Claude and Perplexity were using to cite my competitors — I knew exactly where to focus. Game changer.
Lena Hoffmann
VP Marketing, Aria SaaS
We manage AI visibility for 12 clients now using Scope. The dashboard makes it easy to spot which ones are slipping and exactly what to do about it. Our clients love the monthly score reports.
Carlos Medina
Founder, Elevate Digital Agency
First month with Scope we went from invisible to recommended on Perplexity and ChatGPT for our top 3 search queries. The ROI pays for itself with a single new patient.
Aisha Okonkwo
Practice Manager, Oakwood Dental
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FAQ
Common questions
What's a good Visibility Score?+
How quickly can my score improve?+
Does the score work for multi-location businesses?+
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