Knowing your own AI visibility score is powerful. Knowing how you compare to your top competitors is what turns data into strategy. Here's how to set up competitor tracking in Scope.
Adding Competitors
From your dashboard, navigate to Competitors and click Add Competitor.
Enter:
- Business name — exact name as it appears in Google/Yelp
- Website URL — their primary domain
- Category — Scope will pre-fill based on your category; adjust if they serve a different niche
You can track up to 10 competitors depending on your plan. We recommend starting with 3–5 of your most direct competitors — the ones you consistently see mentioned in AI responses instead of your business.
Tip: Look at your prompt results to identify which competitors are actually being recommended by AI. Those are your real AI competitors, and they may surprise you.
What Gets Tracked for Each Competitor
Once you add a competitor, Scope begins monitoring them across the same prompt library it uses for you. You'll see:
- Their Visibility Score next to yours
- Their mention rate per platform
- The specific prompts where they outrank you (and vice versa)
- Trends over time — are they gaining or losing ground?
Reading the Competitor Report
The Competitor Report in your dashboard shows a side-by-side breakdown:
Share of Voice — what percentage of total AI mentions in your category go to you vs. each competitor. If there are 5 businesses being mentioned across your tracked prompts, and you appear in 40% of them, your share of voice is 40%.
Platform Gaps — a heatmap showing which combinations of (competitor × platform × prompt type) they dominate and you don't. These are your clearest opportunities.
Response Analysis — see what AI says about each competitor. Look for attributes they're being credited with that you aren't: specific certifications, awards, experience claims, service specializations. This tells you exactly what content you may need to add.
Turning Competitor Data Into Action
The most useful finding from competitor tracking is usually one of these:
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They have a specific citation source you don't — look at their Yelp, Google Business Profile, industry associations, and local directories. If they have more consistent, recent reviews, that's your gap.
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They dominate one platform you're weak on — check their website structured data. Use Scope's Schema Pack to match or exceed their JSON-LD coverage.
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Their business description is more specific — if their Google Business Profile lists 12 specific services and yours lists 3, AI platforms have more to work with when recommending them.
Monitoring Competitor Changes
Scope tracks competitor trends automatically alongside yours. If a competitor's score jumps significantly week over week, Scope will flag it in your weekly digest and attribute likely causes. This lets you respond quickly before they build a lead.
Q: Can competitors see that Scope is tracking them? A: No. Scope uses the same public prompt queries any user would send to AI platforms — there's nothing visible to the businesses being tracked.
Q: What if my main competitor isn't showing up in AI results at all? A: That actually means you're ahead of them in AI visibility — a significant advantage. Focus on maintaining and widening that gap rather than worrying about their presence.